Embarking on the branding journey with Area of Expertise, a distinguished full-service marketing collective, was an endeavor steeped in sophistication. My creative task was to cultivate an aura of refinement. To achieve this, I crafted bespoke typography and a suite of brand marks, each meticulously tailored to suit diverse applications.
The palette was a study in timeless sophistication, with the quintessential interplay of black and white, embodying a sense of classic allure. The judicious infusion of gold, synonymous with the pinnacle of excellence and expertise, served as a luminary accent, symbolizing the gold standard upheld by their handpicked talent.