Breathe

Breathe is a wellness-focused consumer brand developed through a partnership between Starco Brands and Deutsch Los Angeles. Working alongside Creative Director Xanthe Wells, I helped establish the brand's visual direction across packaging, digital, retail, and social applications. The identity system was designed to feel clean, approachable, and contemporary, creating a cohesive experience that extended from product packaging and point-of-sale materials to web and social content.