![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/9fe1fc70-eb98-41db-b56a-fbb1b18b59c2_rw_1200.jpg?h=76398a22eb1f3768cb6bbe6301450104)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/2428c668-082f-413d-8ba6-65bd309491ac_rw_1200.jpg?h=576547b9dd6a49b292d3efd0c511561e)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/00e9a062-c75b-41d9-95f1-01f8457a643d_rw_1200.png?h=022b6028a59cbca156bce789046639f7)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/a7ceb8eb-83cf-4935-a062-4470bda6f717_rw_1200.jpg?h=41b7ff37ff97ae53459c825d73bf2cf4)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/50708ada-9ceb-4a89-a5e6-643d702cdb0d_rw_1200.jpg?h=b9688bb8e779fcd0b4c8900863301b68)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/7aabd605-54b2-4c37-9bca-046ef73aa3e9_rw_1200.png?h=12530364e593f7ca54acba969dd34802)
![](https://cdn.myportfolio.com/01a9895a92ecd1b4c3a609fa68b1e350/0f85952a-779c-48c1-be11-26b1aaeb0516_rw_1200.jpg?h=099e7b32fc7a102e3f2a5244c7d14dd4)
Custom typograpgy and corporate Identity design for a curated cannabis experience - think Zagat for weed. The strategy was to avoid all the medical marijuana cliches. The result was a brand system built around bespoke signatures that expressed an elevated lifestyle brand.