As Vice President Design Director at Deutsch Los Angeles, I led the agency-wide rebrand, creating a unified visual system designed to connect multiple offices, disciplines, and teams under a single identity. Rather than imposing a rigid corporate framework, the goal was to build a flexible system that could support the agency's culture of experimentation and creativity. Rooted in typography, scale, and simple graphic forms, the identity provided a neutral yet distinctive foundation capable of evolving alongside the work itself. The system was implemented across digital, print, environmental, and internal communications, including presentations, websites, signage, motion graphics, branded merchandise, and workplace interiors.
Established look & feel for the site, programming & design by the Deutsch digital dept.
Type treatment and design. Animation by Steelhead.co
Installation of the "Big John" (Glen) mural in the lobby.
Logo design & animation direction