Kooshi Gourmet
Kooshi Gourmet, a Los Angeles-based premium meal delivery service, successfully navigated a strategic rebranding journey to align with their refined target market: affluent and accomplished women in their 40s and 50s. The transformation included a fresh brand symbol, modern typography, and a carefully curated color palette that resonates with this demographic, all while emphasizing wellness and health as a pivotal brand pillar. Complementing this visual overhaul, a comprehensive suite of brand assets was meticulously crafted, spanning from an encompassing brand guide to cohesive communications across various touchpoints, including impactful social and digital ads, as well as thoughtfully designed print materials.