Noah Purifoy Foundation
My vision for the NPF visual identity pays tribute to Purifoy's artistic genius while offering a fresh perspective that invigorates and elevates. Drawing from Purifoy's whimsical assemblage art, my design approach intentionally contrasts and complements his organic forms. The brand icon, inspired by the iconic welcome sign made from stacked rubber tires, brings a clean geometric aesthetic into the mix. The bold, rich color palette, inspired by Purifoy's use of blue, resonates with visitors, paying homage to his enduring influence.