One & All
Omnicom agency, One & All engaged me to revamp their visual identity. Their previous branding felt rigid and out-of-touch, prompting the desire for a contemporary and inviting aesthetic. I crafted a bespoke logotype and established a streamlined brand system, anchored by a minimalist gray palette and refined brand typography. Additionally, I played a key role in refining company communications across various brand touchpoints from online to print.