Lookbook photography by Trashhand.
Season
Engaged in the creation of corporate identity design, I undertook the task of developing a distinctive visual identity for a bespoke basketball brand headquartered in Chicago. The project mandate emphasized the need for a design that seamlessly balanced athleticism with elevated, premium aesthetics. Extensive exploration of custom type treatments led to the strategic resolution of the challenge through the integration of a dynamic mark paired with sophisticated and straightforward typography. This meticulous approach reflects my commitment to delivering refined and impactful design solutions that align seamlessly with the unique identity and aspirations of corporate clientele.